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Rising Health Awareness and Plant-Based Trends Drive Malaysia Nut Butter Market Growth
MALAYSIA — The Malaysia Nut Butter Market is entering a dynamic new growth phase, with projections indicating ultimately reaching an estimated market value of USD 1.2 billion by 2035. This impressive upward trajectory is primarily fueled by a growing consumer focus on health and nutrition, combined with the surging popularity of plant-based diets across the country.
A significant factor driving this market boom is the increasing recognition of nut butters as protein-rich, nutrient-dense alternatives to conventional spreads. Malaysian consumers, particularly those engaged in active and fitness-oriented lifestyles, are embracing almond, cashew, peanut, and hazelnut butters for their natural energy and wellness benefits. While traditional peanut butter remains a household staple, non-peanut varieties are gaining remarkable traction, reflecting a clear trend toward diversified, premium offerings.
Plant-Based Momentum and Product Diversification
The vegan and flexitarian movement in Malaysia is playing a pivotal role in shaping market demand. Consumers seeking ethical, healthy, and sustainable food choices are incorporating nut butters…